AI quality assurance for contact centers

Every customer call,evaluated against the same standard.

Most QA programs still judge quality from a thin sample. QaTracker evaluates eligible recorded conversations against your criteria, then puts scores and evidence in front of the managers who still decide what happens next.

Inside a call review

This is the moment that matters operationally: a score, the categories behind it, and findings a reviewer can open with evidence still attached.

Call review

CALL-4892 · Nino T. · Retail Banking · Tbilisi

MediumPending review

Overall score

87

/ 100

Started
2026-07-16 · 09:14
Duration
14m 23s
Language
Georgian
Outcome
Resolved
Greeting and identity96
Process adherence88
Required disclosures74
Resolution quality91
Conduct and tone93

Evidence-linked findings

  • Required fee-change disclosure

    08:41

    Fee timing was mentioned, but the required reference to where the customer can review full terms was not detected.

    Agent: "The updated schedule applies from next month. I can send the details by SMS if that helps."
    MediumPending review
  • Identity verification before account detail

    01:12

    Criterion met. Shown as supporting evidence for the overall score.

    Agent confirmed full name and date of birth before discussing card settings.
    LowConfirmed

Fictional demo data for illustration

The sampling problem

Manual QA cannot see enough of the conversation volume.

When review depends on small samples, compliance issues, coaching needs, and experience patterns stay invisible until they become expensive. Broader evaluation does not remove human judgment. It gives that judgment more of the week to work with.

Traditional manual review

Listening capacity sets the ceiling. Everything outside the sample is effectively unreviewed.

  • Coverage limited by how many calls people can hear
  • Feedback arrives after patterns have already spread
  • Scores vary with who happened to review
  • Team trends stay hard to prove with thin evidence

QaTracker-assisted QA

Eligible recorded conversations enter a shared evaluation path. People still decide; they just start from more signal.

  • Broad evaluation of eligible recorded calls
  • Consistent company-defined criteria
  • Prioritized human review queues
  • Faster coaching with evidence still attached
Process

From recorded conversations
to coachable evidence.

Human review remains important. QaTracker structures the work so teams spend less time hunting for the right call and more time deciding what to do with it.

Step 01

Connect call sources

Bring in eligible recorded inbound and outbound conversations from the environment your agents already use. Coverage starts with what your center can lawfully and operationally evaluate.

input: eligible recorded conversations

apply: company-defined scorecards

output: scores · findings · review queue

human: confirm · adjust · coach · escalate

Capabilities

Coverage, consistency, and evidence
where daily QA work breaks down.

Each capability below targets a failure mode of thin sampling: uneven coverage, weak evidence, delayed coaching, or criteria that drift between reviewers.

01

Custom QA scorecards

Your evaluation framework stays the source of truth. QaTracker applies the same company-defined categories across eligible calls so quality judgment does not depend on which reviewer happened to listen.

02

Compliance and script checks

Potential disclosure, script, process, and conduct issues surface early enough for reviewers to act. The goal is earlier visibility into risk, not a claim that legal judgment can be automated away.

03

Evidence-linked call review

Every finding should show its work: the criterion, the conversation excerpt, why it was flagged, and what a reviewer can do next. That makes scores discussable instead of mysterious.

04

Agent and team trends

When coverage expands, patterns become visible across agents, teams, and periods. Leaders can coach from recurring weaknesses instead of waiting for the next sampling cycle to stumble onto them.

05

Risk prioritization

Not every conversation needs the same urgency. QaTracker ranks calls for human review using score outcomes and flagged criteria so limited supervisor time lands where it matters most.

06

Coaching workflows

Coaching sticks when both sides can hear the same moment. Supervisors get concrete examples tied to criteria, which shortens the gap between a weak call and a useful feedback conversation.

07

Searchable conversation records

Structured records support audit questions, escalations, and internal review without reconstructing history from scattered notes or incomplete sample sheets.

08

Regional-language analysis

Built for contact centers that operate in Georgian and English today, with planned expansion into additional regional languages where the same QA operating model applies.

Product evidence

A score should
show its work.

A number without a story invites argument. Managers should see which criterion was evaluated, what appeared in the conversation, why it was flagged, and what action followed.

  • Criterion and status in the same place
  • Conversation excerpt with timestamp
  • Reason the system flagged the moment
  • Room for confirmation, adjustment, or escalation
See more product views

How a score is supported

Criterion, evidence, reason, and reviewer action

Criterion

Required fee-change disclosure

Why flagged

Fee timing was mentioned, but the required reference to where the customer can review full terms was not detected.

Where it appeared

CALL-4892 · 08:41

Evidence

Agent: "The updated schedule applies from next month. I can send the details by SMS if that helps."
MediumPending review

Manager action

Reviewer can confirm, adjust, coach, or escalate using the same evidence trail.

Fictional demo data for illustration

Industries

Built for high-volume,
process-sensitive operations.

These industries feel the cost of thin sampling quickly: disclosures, required language, and service quality leave little room for invisible weeks. The platform applies your standards more broadly; it does not claim legal compliance by association.

View industries

Banking

High call volume makes thin sampling especially risky. Broader evaluation helps teams watch disclosures, required language, process adherence, complaint handling, and service quality with more consistent coverage.

  • Disclosures and required statements
  • Process adherence
  • Complaint handling consistency

Insurance

Policy explanations and claims conversations leave little room for uneven coaching. QA and operations teams can review required statements, escalation handling, and communication quality across more of the book of work.

  • Policy explanations
  • Claims communication
  • Required statements

Healthcare and clinic networks

Multi-site service operations need scheduling quality, information consistency, and sensitive-conversation handling to stay aligned. Broader review helps leaders see drift before patients feel it repeatedly.

  • Scheduling and information consistency
  • Service quality
  • Sensitive-conversation handling

Other high-volume service organizations

Pharmacy chains, auto dealerships, construction, and real-estate operations can evaluate customer conversations against their own scorecards and coaching priorities, without borrowing a one-size checklist from another industry.

  • Pharmacy chains
  • Auto dealerships
  • Construction and real estate

QaTracker helps teams apply their own standards more broadly. It does not claim legal compliance with specific regulations.

Regional languages

Designed for the languages
regional contact centers use.

Regional contact centers do not get a free pass on quality because the language mix is harder. QaTracker is built around Georgian and English operating realities first, including company-specific terminology and local implementation support.

Current focus

  • Georgian
  • English

Planned expansion

  • Russian
  • Turkish
  • Kazakh
Security

Trust starts with
clear controls.

Contact-center conversations often include sensitive customer and operational information. QaTracker is designed so customers retain control over evaluation policies, review workflows, and access boundaries. These pages describe product principles already reflected in the platform concept. Encryption, retention, residency, and certification details should be confirmed during a security review.

Read the security overview

Customer-defined evaluation policies

Scorecards and review criteria follow the standards your QA and compliance teams define. The product should not invent a generic quality religion and force it onto your operation.

Human review remains central

AI-assisted findings prioritize and support human decisions. Accountability for coaching, escalation, and final judgment stays with your people.

Role-aware product design

Managers, QA reviewers, and operations roles need different slices of the same truth. The product surface is structured around those review jobs, not around a single undifferentiated dashboard.

Evidence for accountable decisions

Findings arrive with conversation context so reviewers can confirm, adjust, coach, or escalate without reconstructing the moment from memory.

See how QaTracker
structures QA work.

If the sampling problem is familiar, start with the product workflow. If you need industry fit or security posture next, those pages are written for the same operating reality, not as detached marketing filler.